LA FRENCH TOUCH
Paris, France
October 2024
On the Champs-Élysées, a worker emerges from beneath the metal door of the Renault Brand Store, currently under renovation. Around him, the blue, white and red setting turns the building site into a graphic scene, while his green hard hat and orange vest disrupt the national harmony. LA FRENCH TOUCH gives a nod to the Renault slogan, combining craftsmanship, boldness, innovation and contemporary French elegance.
Soundtrack
YANN TIERSEN
La Découverte from the film LE FABULEUX DESTIN D’AMELIE POULAIN
La Redécouverte by Yann Tiersen brings the gentle magic of Le Fabuleux Destin d’Amélie Poulain to the scene. The piano turns the building site into a poetic interlude, making the colours dance and suspending the worker’s gesture. Behind the daily effort, the music reveals an inventive, playful, warm, modern and deeply French elegance.
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